Macro
4
Streaming
presentation for a new software product (multi-language)
Macro
4’s Columbus system provides a complete, seamless,
enterprise architecture for document management and delivery.
It’s a powerful and comprehensive product.
But how do you attract and hold potential customers in
those precious few seconds when they first visit your
web site? Showing them dull product screen shots or listing
features just doesn’t do the trick.
So TNA designed an animated, fast-moving product presentation
using Macromedia Flash. The narrated presentation is broken
into six topics, each lasting less than a minute.
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We
scripted, designed and programmed the project in 6 weeks,
working closely with Macro 4 to scope the content. Versions
were produced in English (using an American voice artist),
French and German.
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